We've discovered the BEST SIX ingredients to SUPERCHARGE your hair. Each of our products are made with powerful Australian
and Pacific native botanicals for incredible results.

Moringa Oil

Contains essential vitamins that
help strengthen and condition hair.


Supports scalp health and may
assist with hair growth.

Kakadu Plum

An Australian native botanical and the world's richest source of Vitamin C and antioxidants.

Monoi de Tahiti

An ancient Tahitian tradition of
soaking coconut oil in Tiare petals,
Monoi oil helps soothe dry hair.

Prickly Pear Oil

High in essential fatty acids.
Also has amino acids, which naturally stimulate collagen production.

Lily Pilly

An Australian Native botanical used traditionally for its healing effects.  


IS proudly everything that's A-BEAUTY

IS Clean Beauty - we only use safe ingredients

IS proudly Australian, 100% Aussie made, and 100% Bondi Beach certified

IS Vegan Friendly

We use:

A natural preservative.

A premium naturally derived silicone alternative.

A safer and least harmful foaming ingredient in our shampoo, which is Ammonium Lauryl Sulphate.
Ammonium Lauryl Sulphate is low in toxicity and is considered gentle and effective.

Natural fragrances or Allergen-free fragrance and in some cases our products are fragrance-free

We don't use:




Petro Chemicals

Colour Additives

Diethanolamine (DEA)

Triethanolamine (TEA)

Formaldehyde (TEA)

Isopropyl Alcoho (TEA)

Methylisothiazolinone (TEA)

Phthalates (TEA)


The founder, a former BONDI LIFESAVER, has researched, trialled, and formulated each hair product to ensure it's salon effective and least harmful. The product formulation was trialled from Louise's kitchen bench overlooking the world's most famous beach, Bondi.

Products were sampled by locals, lifesavers, and the ocean swimming community - who loved the ingredients and embraced the brand. The brand is constantly reviewing how we can be more sustainable. We love to support Aussie manufacturing wherever possible.


For every product, we test each ingredient to determine if there are safer alternatives. It is what is not included that makes all our products clean yet effective. 


  • Free of harsh sulfates (SLS/SLES) that can cause scalp irritation
  • Free of silicone because we don't believe you need to coat your hair in a plastic film leading to long term damage and breakage
  • Naturally fragranced and allergen-free
  • We use natural preservatives
  • All our ingredients are naturally sourced and sustainable
  • Our products are all made in Australia
  • We are Vegan Friendly and Cruelty-Free